Samsung is once more targeting Apple with a new commercial. This time they have used the main event of the season: the Super Bowl. The interesting thing with this video, besides its wannabe funny tone, is that it is completely anti Apple oriented. It once again mocks Apple fan culture, with people standing in line in front of an Apple store before the big game starts.

According to the add, Samsung’s new model “did it again”. A new model with a stylus? That sounds, umm, kind of weird.

We seriously doubt this cant of marketing can dent a significant hole in Apple’s devoted user base. Still the add is funny. You can see it for yourself in the Youtube video bellow, that is if you are among the rare people which haven’t already seen it during the big game.

Apple has recently succeed in getting attention from International Trade Commission with their patent infringement law suit versus South Korean consumer electronics manufacturer Samsung. International Trade Commission can easily deny importation of consumer products which were judged to be connected with patent rights violations. But despite being capable of stopping imports of disputable products, ITC in the past didn’t act too often on this ground. Usually the threat of sanctions alone was sufficient to pressure companies into negotiations and this was in many cases followed by million s of dollars in patent fees payments.

Interestingly it seems that Samsung isn’t at this moment shipping their new product the Samsung Galaxy Tab 10.1 to Australia although Samsung’s representatives claim that this isn’t connected with the fact that Apple has initiated a lawsuit against Samsung in Australian Federal Court.

Apple’s complaints are based on their claim that Samsung is copying Apple’s devices iPhone and iPad, especially the exterior design and the “feeling“ of the device. And to anyone who has ever seen both devices, iPad and Samsung’s latest 10.1 Tab the similarities will be more than obvious. But it is true that both devices use somewhat different hardware and they use different operative systems: Apple is using exclusively iOS for all their mobile devices and Samsung uses Google backed Android OS. It will be interesting to see Google’s position on this latest clash between Apple and Samsung.

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